The country’s largest carmaker Maruti Suzuki India on Thursday launched a new variant of its compact SUV Brezza with prices starting at Rs 7.99 lakh (ex-showroom), as it seeks to consolidate its leadership position in the SUV segment. Wants to strengthen its presence.
About Maruti Suzuki New Brezza
The second generation Brezza is powered by the company’s next generation K-Series 1.5L petrol engine with Smart Hybrid technology and delivers fuel efficiency of up to 20.15km/l.
WorthThe second generation Brezza will be available in manual and automatic transmission options, priced between Rs 7.99 lakh and Rs 13.96 lakh.
The model comes with both manual and six-speed automatic transmission.
The new Brezza gets an electric sunroof, heads-up display, digital 360 camera and 40 connected features.
It comes with over 20 safety features including six airbags and hill-hold assist.
Speaking at the launch, Hisashi Takeuchi, Managing Director and CEO, Maruti Suzuki India said that the all-new Brezza is the company’s sixth launch in the last eight months and “reflects our confidence in the Indian market”.
He added that as part of the company’s vision of providing ‘Joy of Mobility’ to more and more people, Maruti Suzuki will strengthen its presence across all segments “with a special focus on the SUV portfolio”.
In addition, it will introduce products that are high on design, technology and features and will bring in products that “provide indulgence, comfort and convenience that reflect the aspirations of New India”.
“The all-new Brezza is a significant step in this direction. This model is the first offering in our upcoming vibrant SUV portfolio,” he said.
Emphasizing that the Brezza has a strong heritage, Takeuchi said, “This was our first model that was conceived, designed and developed specifically for India”.
Maruti Suzuki entered the compact SUV segment with the Brezza in March 2016 and the company has sold over 750,000 units in the six years since its launch.
“The all-new Brezza heralds a new era of next-generation SUVs from Maruti Suzuki,” he said, adding that inspired by customer expectations, the company has revamped the model “while deliciously maintaining its DNA”. Designed from.
The new Brezza comes at a time when Maruti Suzuki is facing stiff competition from South Korean carmakers Hyundai and Kia, with the Venue and Sonnet, respectively, in the segment.
With the decline in sales of small cars, Maruti Suzuki’s overall market share in the Indian passenger vehicle market declined from nearly 50 per cent in FY22 to 43.4 per cent.
The company missed out on the fast-growing SUV segment and the launch of the new Brezza is aimed at increasing its share in the SUV segment.
Maruti May Sales
Maruti Suzuki India said its total wholesales stood at 161,413 units in May. MSI said in a statement that the company had sold 46,555 units in May 2021. Last month, the company’s domestic sales rose to 134,222 units as against 35,293 units in May 2021.
“May 2022 sales figures are not comparable with May 2021 as the company’s operations in May 2021 were significantly affected due to disruptions related to COVID-19,” the automaker said.