Maruti Suzuki Alto K10
Maruti Suzuki is preparing to relaunch the now defunct Alto K10 soon. The move comes in the wake of the void left due to the discontinuation of Hyundai Santro, Datsun RediGo and Datsun Go.
With Renault Kwid being the first and only competitor to Maruti Suzuki in the A-segment, the Indo-Japanese manufacturer feels that the timing has never been such a good time for the aggressive in the segment to make up for the lost market share.
At that time, Maruti Suzuki was always synonymous with Alto as the entry-level hatchback was the best selling car in India till almost a few years back. While the base Alto 800 catered to first-time buyers, the Alto K10 was for those who wanted to have fun on a budget.
Till about half a decade ago, the Alto 800 was selling over 25,000-30,000 units every month, with the K10 trailing at the top spots as well. But, with the arrival of the Renault Kwid, Datsun smaller cars and the third generation Hyundai Santro, the Alto started losing its sheen.
For example, the K10 faced a huge drop in sales, forcing Maruti Suzuki to not work on the BS-6 model. The car was finally discontinued in January 2020.
Now codenamed Y0M, the upcoming Alto K10 may get extensive design changes in line with the mandatory 6-airbag norm and India NCAP crash test. But, it will share its powertrain with the BS-VI S-Presso currently on sale.
In the era of SUVs, A-segment hatchbacks still command a respectable market share of 7.8 per cent and the upcoming Alto K10 may also pull some customers away from the B-segment if it offers more value for the price.